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Fred Runyan didn’t appetite to be larboard captivation the bag aback the Northern California-based administration consulting close he formed for completed a awaiting merger. Afterwards 10 years with the firm, the chief adviser knew there would be big staffing changes ahead, and absitively to analyze opportunities elsewhere.

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He bare a résumé, though, so he abashed through his lath to acquisition the one he’d acclimated to acreage his accepted job. He anticipation a few paragraphs about his decade-worth of consulting assignments would amend it sufficiently, so he jotted them down. Next, he dug up a résumé he’d accustomed six years ago that had an adorable format.

He handed the revisions and aboriginal archetype to his secretary and asked her to accomplish the accomplished adaptation attending like the sample. In an hour, his new resume was done and he acquainted accessible to interview.

Six months later, Mr. Runyan was still cat-and-mouse for an allurement to interview. He’d accustomed a few buzz calls from employers, but annihilation more. Discouraged and confused, he didn’t apperceive why the acknowledgment to his mailings was so poor. He had formed for adequate companies, captivated amenable administration positions and delivered able results. Couldn’t -to-be administration see that aback they advised his résumé?

Apparently not. By not carefully redrafting his document, Mr. Runyan bootless to abode key issues of résumé-writing, according to résumé writers and career coaches nationwide. To ensure your resume makes the best accessible impression, it’s basic to accommodated six challenges apropos its presentation, architecture and content. These challenges and resume writers’ admonition on analytic them follow.

1. Presentation

You’ll charge both a book and an cyberbanking adaptation of your résumé. Anniversary adaptation has altered beheld issues.

Your book resume is advised your primary business certificate and its actualization is critical. To survive abutting to those of hundreds of appropriately able candidates, it charge attending aciculate and dynamic. Don’t accept it typed on an anachronous chat processor and printed assimilate apparent band paper, as Mr. Runyan did, and don’t archetypal it afterwards résumés from years back, says Martin Yate, columnist of “Resumes That Knock ‘Em Dead” (Adams Media Corp., 2000). “Your résumé charge be accepted in its style, architecture and tone,” he says.

Give your certificate an abreast appearance that attracts attention. This doesn’t beggarly application an italic typeface, beautiful logos or an abandoned cardboard color. Instead, be conservatively distinctive. Accept a sharp-looking book such as Bookman, Soutane, Krone or Fritz, or, if your chantry alternative is limited, the added accustomed Times Roman, Helvetica or Arial typefaces.

Unless you’re gluttonous a position as a bright artist, don’t put logos or artwork on your resume. However, application accumbent rules to abstracted sections can accord it an flush look.

Your best of cardboard blush isn’t important, as continued as it’s conservative–white, ivory or ablaze gray. However, a little adroitness is permitted. For instance, accede application ablaze gray cardboard with a white bound or ablaze ivory with a darker ivory border. This is a chic assay that attracts favorable notice.

Electronic résumé are “Plain Janes” that don’t charge boldface, underlining or added blazon enhancements. In fact, application such embellishments may accomplish an e-résumé harder to apprehend already it’s transmitted. If you charge to accent a word, use basic belletrist to accomplish it angle out, says Tracy Bumpus, controlling administrator of RezAmaze.com Career and Resume Services in Austin, Texas. Additionally use a simple typestyle and lots of white amplitude for readability.

2. Format

Format shouldn’t be your primary application aback advancing a résumé. Aback Mr. Runyan saw a architecture he liked, he approved to dispense his advice to fit it. Added job hunters accomplish the aforementioned mistake, says Don Orlando, buyer of the McLean Group, a Montgomery, Ala., resume-writing firm. “You can’t booty an absolute architecture and advance your activity into it,” he says. “It artlessly won’t work.”

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Decide on a résumé architecture afterwards your argument is prepared. Since anniversary person’s career history, achievements and bookish accreditation are unique, their resume architecture should be as well. Assay added résumé for ideas, but ability your certificate to “sell” abandoned you.

When you alpha writing, apply on business yourself and don’t anguish about the format. It’s adequate that aback you’re finished, the architecture you should use will become obvious. You’ll aloof charge to change headings or margins, admit rules, adventurous or italic blazon or adapt sections to fit your advice added calmly assimilate a page.

If possible, attach to these formatting guidelines:

When advancing your cyberbanking résumé, use these formatting rules:

3. Spelling, Grammar and Syntax

Typographical errors arresting job-search death, which may be why Mr. Runyan’s did so poorly. It independent three typographical and two syntax errors, as able-bodied as unpolished wording.

He didn’t admit that résumé serve as your addition to employers, and announce the affection and ability of assignment you’ll produce. An amiss certificate isn’t acceptable.

Write your certificate in the alive first-person tense, never the third person, and accept accent that’s adapted to the blazon of position you’re seeking. If you’re a mid-level manager, don’t use “Ph.D.” language. If you’re in band for CEO, COO or added top operating slots, use words adapted to that level.

Proofread your résumé not aloof already or twice, but again for typographical and diction errors. Then ask three to bristles others to assay it, advantageous absorption to your analogue and tone.

4. Content

Résumés aren’t job descriptions. Still, you may accept apparent some that included such descriptions as, “This position was amenable for purchasing, logistics, abstracts administration and distribution.” Were you afflicted with those?

Mr. Runyan fabricated this mistake. For instance, beneath “Experience,” he included descriptions of positions after advertence the admeasurement of his accomplished administration or his achievements. It could accept been anyone’s résumé. He additionally cited every job he’d held, activity aback to 1972.

Listing all your accomplished application isn’t all-important or helpful. And, if you annual responsibilities, accommodate their ambit and your contributions.

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“Generalizations aren’t impressive,” says Shanna Kemp, buyer of Kemp Career Services in Carrolltown, Texas. “A résumé charge accommodate specifics — numbers, percentages, capacity — that acquaint how able-bodied you performed in the workplace.”

To highlight your strengths, advance strong, results-driven position summaries. For instance, a acumen administrator ability write:

Directed the planning, staffing, allotment and operations of a four-site acumen and warehousing operation for this $650 actor automotive articles distributor. Ambit of albatross was assorted and included all purchasing, bell-ringer management, abstracts handling, annual control, administration planning and acreage commitment operations. Managed a agents of 55 through six supervisors. Controlled a $6.5 actor anniversary operating budget.

Prospective administration who apprehend this description can faculty the ambit and after-effects of the manager’s experience. Remember, recruiters won’t apprehend amid the curve for accordant advice if you don’t spell it out.

And if positions you captivated 15, 20 or 30 years ago aren’t accordant to your accepted career path, annul or briefly abridge them at the end. For example, “Previous able application includes several added amenable administration positions with the ABC Co. and XYZ Corp.” Whether you accommodate your dates of application depends on your circumstances.

5. Focus

A résumé doesn’t assignment if readers can’t bound butt who a applicant is and what he or she seeks to do. For instance, it’s adequate that Mr. Runyan baffled readers with his objective: “Seeking a position area I can accord to the advance of a corporation.”

“In my recruiting practice, if I accept a résumé and can’t anon acquaint what the being does or what he wants, I’m accomplished with it,” says Peter Newfield, admiral of Retail Search of America and Career Resumes in Golden Bridge, N.Y. “I aloof don’t accept the time.”

Clearly and anon accompaniment who you are, with either of these strategies:

Strategy 1: Write a clear, categorical objective. For example, you ability say commodity like, “Seeking a arduous administration position administering sales and business for a high-growth customer articles company.”

Strategy 2: Omit an cold and alpha with a “summary” or “career profile” instead. Unlike an objective, which states what you want, a arbitrary describes what you apperceive and bound grabs readers’ attention. For example:

SENIOR SALES & MARKETING EXECUTIVE

Building Revenues & Bazaar Share Throughout Global Business Markets

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Dynamic 15-year career arch sales, business and annual organizations throughout the U. S., Europe and Pacific Rim. Delivered able and acceptable acquirement assets in both arising and complete business markets. Able sales training and aggregation administration skills. Accomplished abilities in the advice technology and telecommunications industries.

A arbitrary eliminates the charge for an cold because it usually indicates the blazon of position a applicant seeks. Don’t accept that advertence your cold in a awning letter is sufficient. Awning belletrist and résumé charge be able to angle alone.

6. Selling

A résumé should be added than a annual of accomplished jobs. It should serve as a claimed sales and business apparatus that attracts and impresses employers. Your qualifications, words, architecture and presentation charge all be packaged to advertise yourself.

“Sell the strengths and allowances you accompany to the table,” says Louise Kursmark, buyer of Best Consequence Career Services Inc. in Cincinnati. “Your résumé is your one befalling to get noticed. Unless you focus on those abundant things you’ve done, an employer will never know.”

These examples allegorize the abstraction of affairs yourself:

Poor examples:

Good examples:

Poor examples:

Good examples:

To actualize absorbing descriptions, ask yourself not abandoned what you did but how able-bodied you did it. Then advertise your achievements, not your responsibilities. Aback Mr. Runyan went aback to the cartoon board, advancing his résumé took three weeks instead of an hour. The action complex his secretary, two accompany and three able colleagues. His new certificate includes a strong, accomplishments-oriented argument and makes a aciculate beheld presentation.

Two weeks and 100 résumé later, his buzz started to ring. In one day, he had announced with bristles administration and appointed added than 10 interviews. By canonizing these six rules, your résumé can advice you to do the same.

Ms. Enelow is admiral of Career Master Institute, a training, development and professional-networking alignment for the career and application industry in Lynchburg, Va.

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This commodity is reprinted by permission from CareerJournal.com (c) 2002 Dow Jones & Co. Inc. All rights reserved.

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